MARKETING (MKTG 10)
This class is for anyone who is curious about marketing or understanding consumer behavior.
Description:
MKTG 10 introduces students to various aspects of marketing. Topics include: target marketing, market segmentation, consumer behavior, advertising, and other aspects of the marketing discipline.
SALESMANSHIP (MKTG 11)
This class is for anyone interested in pursuing a career in sales or in understanding the sales process.
Description:
MKTG 11 introduces students to the relationship building, sales process. With an emphasis on helping potential customers and solving individual problems, this course helps students build valuable selling skills that they can leverage in any occupation.
ADVERTISING (MKTG 12)
This class is for anyone interested in pursuing a career in advertising or in understanding methods for acquiring customers.
Description:
MKTG 12 introduces students to various methods of advertising from television ads to forms of online advertising. Emphasis is placed on the relevance of each channel as it relates to specific business models and target markets.